Augusto, M., & Coelho, F. (2008). Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces.
Citação do estilo Chicago (17ª ed.)Augusto, Mário, e Filipe Coelho. Market Orientation and New-to-the-world Products: Exploring the Moderating Effects of Innovativeness, Competitive Strength, and Environmental Forces. 2008.
Citação MLA (8ª ed.)Augusto, Mário, e Filipe Coelho. Market Orientation and New-to-the-world Products: Exploring the Moderating Effects of Innovativeness, Competitive Strength, and Environmental Forces. 2008.
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