Augusto, M., & Coelho, F. (2008). Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces.
Chicago Style (17th ed.) CitationAugusto, Mário, and Filipe Coelho. Market Orientation and New-to-the-world Products: Exploring the Moderating Effects of Innovativeness, Competitive Strength, and Environmental Forces. 2008.
MLA (8th ed.) CitationAugusto, Mário, and Filipe Coelho. Market Orientation and New-to-the-world Products: Exploring the Moderating Effects of Innovativeness, Competitive Strength, and Environmental Forces. 2008.
Warning: These citations may not always be 100% accurate.