Under Armour conquering the sportswear market

The current work project aims to calculate the fair value of Under Armour's stock on December 31, 2022. To reach the final recommendation, two valuation methods were used: Discounted Cash Flow (DCF) method and multiples. The DCF result reached a target price of $27.07 per share, indicating that...

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Bibliographic Details
Main Author: Pires, Margarida Carlos Nobre (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Valuation
Covid-19 pandemic
Sportswear
Expansion
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/142090
Country:Portugal
Oai:oai:run.unl.pt:10362/142090
Description
Summary:The current work project aims to calculate the fair value of Under Armour's stock on December 31, 2022. To reach the final recommendation, two valuation methods were used: Discounted Cash Flow (DCF) method and multiples. The DCF result reached a target price of $27.07 per share, indicating that Under Armour is undervalued by the market when compared to the current price of $24.45 per share as of December 16, 2021. The valuation by Multiples also confirmed that UA is currently undervalued. Therefore, the recommendation of Under Armour’s equity valuation is a BUY recommendation.

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