Determinants for coupon redemption in video-on-demand platforms

Television operators are facing a greater and greater threat from streaming platforms. The fact that these services allow viewers to have more control over what they watch, when they watch it and where they watch it, has made them more attractive than traditional TV. The video-on-demand (VoD) platfo...

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Detalhes bibliográficos
Autor principal: Magalhães, Miguel Sousa Vasco Gonçalves de (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2019
Assuntos:
Video-on-demand
Streaming platforms
Coupon redemption
Traditional TV
Retention rate
Media behavior
Plataformas de streaming
Cupões
Televisão
Retenção de clientes
Comportamentos de media
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/29172
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/29172

Texto Completo

http://hdl.handle.net/10400.14/29172

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