City marketing: online communication plan for the city of Lisbon
City Marketing represents marketing efforts of cities in order to attract more visitors. Today, we are confronted everyday with marketing campaigns in all different communication media promoting countries, cities or events. Cities are competing for visitors on a global scale, forcing them to adapt s...
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| Format: | masterThesis |
| Language: | por |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/4808 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/4808 |