WOM antecedents in backpacker travelers

This study examines the antecedents of Word-of-Mouth (WOM) message content (MC) of backpackers' travelers. How travel motivation, the sense of belonging, social interaction places and cultural activities influence WOM-MC in the case of backpacker travelers. The study tests a model empirically u...

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Bibliographic Details
Main Author: Alves, Sandra (author)
Other Authors: Abrantes, José Luís (author), Antunes, Maria José (author), Seabra, Cláudia (author), Herstein, Ram (author)
Format: article
Language:eng
Published: 2016
Subjects:
Backpackers
Word-of-Mouth
Social interaction
Motivations
Sense of belonging
Online Access:http://hdl.handle.net/10316/88996
Country:Portugal
Oai:oai:estudogeral.sib.uc.pt:10316/88996

Internet

http://hdl.handle.net/10316/88996

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