Marketing activities, market orientation and other market variables influence on smes performance
This paper includes results on marketing, market orientation degree and environmental variables, such as competitive intensity and market turbulence, that can influence economic and financial performance of micro and small companies. The results indicate that: (a) marketing is seen by these companie...
| Autor principal: | |
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2013
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10198/7801 |
| País: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/7801 |