The effect of wine tourism experiences on wine brands
Wine tourism takes on a clear hedonic dimension, being especially prone to the design of experiences. The characteristics of wine tourism make this product quite compatible with the rural areas and with an evident capacity of sustainable development. Most of the studies that characterize the wine to...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/16562 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/16562 |