Four wheels and one board: studying the skateboard tribe and their loyalty towards skateboarding brands
Skateboarding is considered an extreme sport, but for its practitioners it represents much more. Skateboarders share a deep link because of the high level of passion and emotion revolving around skateboarding itself. In line with the previous, it is believed that we live in a postmodern-era suggesti...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2014
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| Texto completo: | http://hdl.handle.net/10071/6921 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/6921 |