Four wheels and one board: studying the skateboard tribe and their loyalty towards skateboarding brands
Skateboarding is considered an extreme sport, but for its practitioners it represents much more. Skateboarders share a deep link because of the high level of passion and emotion revolving around skateboarding itself. In line with the previous, it is believed that we live in a postmodern-era suggesti...
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| Format: | masterThesis |
| Language: | eng |
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2014
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| Online Access: | http://hdl.handle.net/10071/6921 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/6921 |