The Effects of Social Media Influencers’ Source Credibility on their Ascribed Opinion Leadership and Consumers’ Purchase Intention

In the last years, social media with its networking platforms and online communities gained extreme popularity. With this emergence, brands all around the globe became well aware of people’s increasing daily social media activities on platforms such as Instagram. Consequently, influencer marketing g...

ver descrição completa

Detalhes bibliográficos
Autor principal: Tille, Melanie (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Influencer marketing
Source credibility
Ascribed opinion leadership
Purchase Intention
Self-esteem
Instagram
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.8/5427
País:Portugal
Oai:oai:iconline.ipleiria.pt:10400.8/5427

Texto Completo

http://hdl.handle.net/10400.8/5427

Registros relacionados