The Effects of Social Media Influencers’ Source Credibility on their Ascribed Opinion Leadership and Consumers’ Purchase Intention

In the last years, social media with its networking platforms and online communities gained extreme popularity. With this emergence, brands all around the globe became well aware of people’s increasing daily social media activities on platforms such as Instagram. Consequently, influencer marketing g...

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Bibliographic Details
Main Author: Tille, Melanie (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Influencer marketing
Source credibility
Ascribed opinion leadership
Purchase Intention
Self-esteem
Instagram
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.8/5427
Country:Portugal
Oai:oai:iconline.ipleiria.pt:10400.8/5427

Internet

http://hdl.handle.net/10400.8/5427

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