The effect of promotional push notifications from supermarket branded apps on purchase behavior

Mestrado em Marketing

Bibliographic Details
Main Author: Costacurta, Romulo Zarelli (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
telemóveis
aplicações de marca
notificação push
marketing direto
marketing mobile
mobile
branded apps
push notification
direct marketing
mobile marketing
Online Access:http://hdl.handle.net/10400.5/19150
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/19150

Internet

http://hdl.handle.net/10400.5/19150

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