An intelligent decision support system for mobile performance marketing

Tese de doutoramento em Information Systems

Bibliographic Details
Main Author: Matos, Luís Miguel (author)
Format: doctoralThesis
Language:eng
Published: 2021
Subjects:
Big Data
Categorical Transformation
Classification
Conversion Rate (CVR)
Deep Multilayer Perceptron
Intelligent Decision Support System (IDSS)
Ordinal Classification
Engenharia e Tecnologia::Outras Engenharias e Tecnologias
Online Access:http://hdl.handle.net/1822/75944
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/75944

Internet

http://hdl.handle.net/1822/75944

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