From the room to the square: motivation, mediation and Vigotsky to understand the behavior
Motivation is a key subject for the discipline of Consumer Behavior in Advertising and Propaganda courses, despite the fact that its conceptualization is approached by several theories that may sometimes be contradictory in addition to alumni aversion to the theoretical study. This work proposes an...
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| Format: | article |
| Language: | eng |
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2018
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| Online Access: | https://doi.org/10.17231/comsoc.33(2018).2922 |
| Country: | Portugal |
| Oai: | oai:journals.uminho.pt:article/1070 |