Gender stereotyping, sex and violence in Portuguese and Spanish advertisement

This study analyses the gender stereotypes, sex and violence in advertisements in all me dia except radio, from Portugal and Spain. We have conducted this study after ascertaining that gender stereotypes, as well as sexual and violent scenes, are embedded in advertisement as a formula to increase th...

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Detalhes bibliográficos
Autor principal: Pereira, Francisco José Costa (author)
Outros Autores: Verissimo, Jorge (author), Castillo Diaz, Ana (author), Correia, Maria do Rosário (author)
Formato: article
Idioma:eng
Publicado em: 2021
Assuntos:
Texto completo:http://hdl.handle.net/10400.21/13089
País:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/13089