Gender stereotyping, sex and violence in Portuguese and Spanish advertisement

This study analyses the gender stereotypes, sex and violence in advertisements in all me dia except radio, from Portugal and Spain. We have conducted this study after ascertaining that gender stereotypes, as well as sexual and violent scenes, are embedded in advertisement as a formula to increase th...

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Bibliographic Details
Main Author: Pereira, Francisco José Costa (author)
Other Authors: Verissimo, Jorge (author), Castillo Diaz, Ana (author), Correia, Maria do Rosário (author)
Format: article
Language:eng
Published: 2021
Subjects:
Online Access:http://hdl.handle.net/10400.21/13089
Country:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/13089