Effects of Disclosures on Sponsored YouTube Videos on Children's Advertising Literacy, Brand Responses, and Perception of Sponsorship Transparency

Bibliographic Details
Main Author: Rita Inês Cunha Meira Carvalho (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Online Access:https://hdl.handle.net/10216/138285
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/138285
Description
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