In-store promotional campaign: The impact of a new fragrance
The luxury market has evolved throughout time and even today, with the current news about the economic downturn, it is surprising to realize that this market continues to grow. The success lies not only on the constant affluence of customers with willingness to purchase luxury, but mainly depends on...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/6627 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/6627 |