Marketing the downtown of Coimbra: the APBC case
For the current project I have chosen to develop research around the marketing strategy for the ‘Agency for the Promotion of the Downtown of Coimbra’ ou ‘Downtown Coimbra Promotion Agency’ (Agência de Promoção da Baixa de Coimbra - APBC). And so, this project aims to provide lines for the marketing...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.26/38995 |
| Country: | Portugal |
| Oai: | oai:comum.rcaap.pt:10400.26/38995 |