Determinants of Loyalty in Business Banking
The aim of this study is to investigate and compare the main determinants of Banking Loyalty for Business Banking customers in an offline and online environment. The results showed that the major driver of Banking Loyalty in an offline environment is Perceived Service Quality. Satisfaction and Image...
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| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2017
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| Texto completo: | http://hdl.handle.net/10400.19/4438 |
| País: | Portugal |
| Oai: | oai:repositorio.ipv.pt:10400.19/4438 |