Buyer and consumer's portuguese "quality wine" behaviour
The main purpose of this paper is to present and discuss the results of a regional survey on buyer and consumer's behaviour. Results allow us to identify consuming buyer patterns and relate them to consumer's attitudes and caracteristics such as age, sex and educacional levels.They also su...
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| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2010
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| Texto completo: | http://hdl.handle.net/10400.15/117 |
| País: | Portugal |
| Oai: | oai:repositorio.ipsantarem.pt:10400.15/117 |