Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intent
The Federal Trade Commission stated that any kind of endorsement or promotion on Instagram should be clearly and conspicuously disclosed in order to avoid users' deceptions. Albeit the compulsoriness of this measure is still unclear, Instagram has introduced a branded content tool for paid spon...
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| Format: | article |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10400.14/30940 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/30940 |