Liu, S. W. (2022). Celebrity endorsers: What can´t be predicted : examining the impact of celebrity endorser news and the moderating role of event type on brand valuations and consumer’s purchase intentions.
Citação do estilo Chicago (17ª ed.)Liu, Susana Wang. Celebrity Endorsers: What Can´t Be Predicted : Examining the Impact of Celebrity Endorser News and the Moderating Role of Event Type on Brand Valuations and Consumer’s Purchase Intentions. 2022.
Citação MLA (8ª ed.)Liu, Susana Wang. Celebrity Endorsers: What Can´t Be Predicted : Examining the Impact of Celebrity Endorser News and the Moderating Role of Event Type on Brand Valuations and Consumer’s Purchase Intentions. 2022.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.