Liu, S. W. (2022). Celebrity endorsers: What can´t be predicted : examining the impact of celebrity endorser news and the moderating role of event type on brand valuations and consumer’s purchase intentions.
Chicago Style (17th ed.) CitationLiu, Susana Wang. Celebrity Endorsers: What Can´t Be Predicted : Examining the Impact of Celebrity Endorser News and the Moderating Role of Event Type on Brand Valuations and Consumer’s Purchase Intentions. 2022.
MLA (8th ed.) CitationLiu, Susana Wang. Celebrity Endorsers: What Can´t Be Predicted : Examining the Impact of Celebrity Endorser News and the Moderating Role of Event Type on Brand Valuations and Consumer’s Purchase Intentions. 2022.
Warning: These citations may not always be 100% accurate.