Consumer-brand engagement through website stimuli
Previous studies concerning consumer engagement have been dedicated to conceptualize the construct and proposing scales to measure it (Van Doorn et al. 2010; Bolton 2011; Bijmolt et al. 2010; Brodie et al. 2011; Hollebeek et al. 2014). Yet, further research has been suggested in those studies regard...
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| Format: | conferenceObject |
| Language: | eng |
| Published: |
2017
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| Online Access: | https://ciencia.iscte-iul.pt/id/ci-pub-39064 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/14459 |