The importance of atmospherics in the choice of hyper and supermarkets
Are the atmospheric variables equally relevant for supermarket and hypermarket customers? As a contribution to the customers’ choice of the store format, firstly this work aims to determine the perception of differences between hypermarkets and supermarkets in terms of store attributes. Second, it s...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2016
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/10898 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/10898 |