The effect of drivers gender on the perception of Portuguese road safety communication campaigns
The road safety campaigns use a range of media and marketing communication techniques to alert drivers to take appropriate behavior on the road. The aim of this study was to investigate how gender differences influence the behavior and attitude of the Portuguese drivers regarding driving as well as...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10773/21282 |
| Country: | Portugal |
| Oai: | oai:ria.ua.pt:10773/21282 |