Digital advertising avoidance : a segmentation approach applied to the portuguese context

Mestrado em Marketing

Bibliographic Details
Main Author: Silva, Marco Alexandre da Cunha (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
web
evitar anúncios
publicidade digital
segmentação
ad blocking
ad avoidance
digital advertising
segmentation
Online Access:http://hdl.handle.net/10400.5/14584
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/14584

Internet

http://hdl.handle.net/10400.5/14584

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