The strategic challenges of under armour in 2021 with an analysis of the athleisure market

This work project describes Under Armour’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the guidelines of the field lab, a case study about the market situation and the firm is p...

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Bibliographic Details
Main Author: Dams, Lacey (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Strategy
Sustainable competitive advantage
Sports apparel and footwear industry
Under armour
Disruptive strategies for value creation
Athleisure
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/144881
Country:Portugal
Oai:oai:run.unl.pt:10362/144881

Internet

http://hdl.handle.net/10362/144881

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