The strategic challenges of under armour in 2021 with an analysis of the athleisure market

This work project describes Under Armour’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the guidelines of the field lab, a case study about the market situation and the firm is p...

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Detalhes bibliográficos
Autor principal: Dams, Lacey (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Strategy
Sustainable competitive advantage
Sports apparel and footwear industry
Under armour
Disruptive strategies for value creation
Athleisure
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/144881
País:Portugal
Oai:oai:run.unl.pt:10362/144881

Texto Completo

http://hdl.handle.net/10362/144881

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