Net promoter score : satisfação, lealdade e rentabilidade do cliente

Project Work presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM

Bibliographic Details
Main Author: Valdez, António Alexandre Oliva Teles Travassos (author)
Format: masterThesis
Language:por
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10362/19637
Country:Portugal
Oai:oai:run.unl.pt:10362/19637
Description
Summary:Project Work presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM