How small wine Italian company from Puglia can enter the Chinese-Shanghai market
This paper encompasses the strategy for small-medium wine companies from Puglia (Italy) to enter the Chinese market. The study was conducted to understand the reasons why the excellent quality wine from Puglia has no penetration in the Chinese market. The research took into consideration the positio...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2016
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10362/18629 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/18629 |