Firm performance through online engagement: The role of experience and customer inspiraton
This research aims to assess the current status of online trade relations between Kuwait and Portugal. To do so, we examine how firm managers from Portugal and Kuwait use online platforms to engage customers to enhance firm performance. A set of existing constructs was chosen (Online Experience, Cus...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/22778 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22778 |