The YouTubers phenomenon: what makes YouTube stars so popular for young people?

This paper aims to explore and to analyse the channels and the five most viewed videos published in May 2017 by two YouTubers – the Portuguese Wuant and the Swede PewDiePie. These YouTube stars were highlighted by a sample of Portuguese teenagers during the fieldwork of the European research project...

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Bibliographic Details
Main Author: Pereira, Sara (author)
Other Authors: Moura, Pedro Filipe Ribeiro de (author), Fillol, Joana (author)
Format: article
Language:eng
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/1822/57158
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/57158