Research trends in customer churn prediction: A data mining approach
This study aims to present a very recent literature review on customer churn prediction based on 40 relevant articles published between 2010 and June 2020. For searching the literature, the 40 most relevant articles according to Google Scholar ranking were selected and collected. Then, each of the a...
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| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10071/23655 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23655 |