Story creation and the impact of travel journalists on destination brands
The main objective of this article is to present an insight into the process of story creation in the travel section of British newspapers. The research presented focuses on this specific area of written press in order to understand how stories are created and how destination brand managers can use...
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| Format: | article |
| Language: | eng |
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2021
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| Online Access: | http://hdl.handle.net/10400.14/35809 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/35809 |