APA (7th ed.) Citation

Coutinho, C., & Monte, A. P. (2018). Brand equity value: Consumer based approach versus financial approach: a case study using a portuguese bank.

Chicago Style (17th ed.) Citation

Coutinho, Camila, and Ana Paula Monte. Brand Equity Value: Consumer Based Approach Versus Financial Approach: A Case Study Using a Portuguese Bank. 2018.

MLA (8th ed.) Citation

Coutinho, Camila, and Ana Paula Monte. Brand Equity Value: Consumer Based Approach Versus Financial Approach: A Case Study Using a Portuguese Bank. 2018.