Online Advertising: Forecasting and Synthesising Web Activity Based On Historical Data
The online advertisement industry handles a large quantity of money and users everyday. This industry is always trying to get more efficient, for example, by enhancing the targeting of online advertising campaigns. This pursuit of efficiency on the world of online advertising turned simpler methods...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2014
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| Texto completo: | https://hdl.handle.net/10216/73583 |
| País: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/73583 |