When does brand matter more than our senses? The influence of touching or smelling experience on product evaluation
In this work we examine the interaction between brand and direct experience on product evaluation.Specifically, we selected two products (perfume and paper) whose intrinsic quality can be inferreddirectly through sensory experience (i.e., scent and writing experience, respectively). Results fromone...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | https://doi.org/10.14417/ap.1725 |
| País: | Portugal |
| Oai: | oai:ojs.localhost:article/1725 |