The determinantes of attitudes towards luxury : moderated by saving and luxury

Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.

Bibliographic Details
Main Author: Cerqueira, Cristina Cristino (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
Luxury
Attitudes towards luxury
Purchase intention in a luxury market
Slogans
Advertising copy
Consumer behaviour
Online Access:http://hdl.handle.net/10316/30009
Country:Portugal
Oai:oai:estudogeral.sib.uc.pt:10316/30009

Internet

http://hdl.handle.net/10316/30009

Similar Items