Measuring consumer perceptions of online shopping convenience

The aim of this master thesis is to identify which dimensions of convenience affect consumers’ intention of using online shopping. Also it explores a conceptual model to measuring consumer perceptions of online shopping convenience. This paper contains prospects about online consumer behavior, and t...

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Detalhes bibliográficos
Autor principal: Ferreira, Margarida Bernardo (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2017
Assuntos:
Online convenience
Online shopping
Construct of convenience
Dimensions online purchase behavior
Portugal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/21772
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/21772

Texto Completo

http://hdl.handle.net/10400.14/21772

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