Price and Marketing Strategy in Tourism Contexts: A preliminary study to mitigating seasonality
Tourism, as an area of study, has expanded its scope, reflecting an increasing recognition in the academic community paralleled by the application of interdisciplinary concepts and methods. In this context, seasonality has long been viewed as one of the most unique and worrisome facets of the touris...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Language: | eng |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/11110/1751 |
| Country: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/1751 |