The impact of EU institutional advertising on public support for European integration

Utilitarian theories propose that support for the EU is based on an instrumental calculus about the costs and benefits of European integration. Drawing on these theories, we analyze whether and how ads produced by European institutions affect public support for the EU. Our findings, based on a panel...

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Bibliographic Details
Main Author: Hernández, Enrique (author)
Other Authors: Pannico, Roberto (author)
Format: article
Language:eng
Published: 2020
Subjects:
Advertising
European integration
Euroscepticism
Political support
Online Access:http://hdl.handle.net/10451/44019
Country:Portugal
Oai:oai:repositorio.ul.pt:10451/44019

Internet

http://hdl.handle.net/10451/44019

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