How society’s negative view of videogames can discourage brands from sponsoring eSports

The purpose of this research was to identify the main motives that contribute to society’s negative view of videogames and that present a risk to the eSports sponsors’ image. To achieve this, an exploratory, qualitative, and integrative literature review was conducted. According to the theoretical d...

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Bibliographic Details
Main Author: Freitas, Bruno Duarte Abreu (author)
Other Authors: Contreras-Espinosa, Ruth Sofia (author), Correia, Pedro Álvaro Pereira (author)
Format: bookPart
Language:eng
Published: 2022
Subjects:
eSports
Sponsorships
Market analysis
Marketing
Branding
.
Faculdade de Ciências Sociais
Online Access:http://hdl.handle.net/10400.13/4785
Country:Portugal
Oai:oai:digituma.uma.pt:10400.13/4785

Internet

http://hdl.handle.net/10400.13/4785

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