The impact of social virtual presence agents and content-based product recommendation system on on-line customer purchase intention
The appearance of the digital market came as turning point factor, obligating companies to maintain the relationship with consumers by improving and keeping a high technological innovativeness on-line overall experience. The lack of studies on antropomorphization of virtual voice assistances chatbot...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10071/21615 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21615 |