The impact of social virtual presence agents and content-based product recommendation system on on-line customer purchase intention

The appearance of the digital market came as turning point factor, obligating companies to maintain the relationship with consumers by improving and keeping a high technological innovativeness on-line overall experience. The lack of studies on antropomorphization of virtual voice assistances chatbot...

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Bibliographic Details
Main Author: Sousa, Francisco Pedroso de (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Artificial intelligence
Social virtual presence
On-line shopping
Recommendation system
Relationship marketing
Purchase intention
Inteligência artificial
Presença social virtual
Compras on-line
Sistemas de recomendação
Marketing relacional
Intenção de compra
Online Access:http://hdl.handle.net/10071/21615
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/21615

Internet

http://hdl.handle.net/10071/21615

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