Driving Lidl´s growth strategy in Portugal through customer loyalty: conceptualization of a loyalty program with high perceived value for its customers

This Work Project aims to find a solution for a specific organizational challenge: increase Lidl’s average spending per ticket in Portugal. Despite having a similar number of buyers as the leading retailers, Lidl customers spend less amount on each trip. A literature review suggested that Customer L...

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Bibliographic Details
Main Author: Garcia, Joaquim João De Meira (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Marketing strategy
Competitive strategy
Competitive advantage
Digital transformation
Digital marketing
Lidl
Loyalty program
Retailing
Customer loyalty
Customer retention
Reward strategy
Customer database
Data analytics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/131273
Country:Portugal
Oai:oai:run.unl.pt:10362/131273

Internet

http://hdl.handle.net/10362/131273

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