Are Yelp's tips helpful in building influential consumers?
In the cluttered environment of online reviews, consumers frequently have to choose the most trustworthy reviewers to help them in their purchasing decision. Such reviewers are influential in their community and co-create value among their peers. The current research note studies the antecedents of...
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| Formato: | article |
| Idioma: | eng |
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2017
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| Texto completo: | http://hdl.handle.net/10071/14296 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/14296 |