The impact of the interaction with beauty bloggers on follwers' purchase behavior
The rise of bloggers has been witnessed by the world during the last years. From fashion bloggers occupying the front row seats at haute couture défilés, to beauty bloggers partnering with the most prestigious cosmetics brands. The increasing relevance of these recently born celebrities in the marke...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2016
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| Texto completo: | http://hdl.handle.net/10400.14/21050 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/21050 |